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DUAL PRICING
Eliminate 100% of your credit card fees
Dual Pricing in Credit Card Processing
Commonly referred to as the gas station pricing model, Dual Pricing allows merchants to pass on 100% of their card processing fees by presenting two prices, a cash price and a card price.
Cash prices for the business stay the same and a higher price is displayed next to the cash price for card transactions.
Here's how Dual Pricing typically works:
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Merchant’s equipment will ring up products and display both prices. Customer is charged based on tender used:
• Cash, ACH, Check receive the cash prices
• Credit and Debit cards receive the card price
No fees are added at check out or on the receipt, since the increase is built into the prices displayed.
The Dual Pricing Program is perfect for businesses that want to eliminate processing fees while giving their customers a choice to pay with cash or a card. Dual pricing is ideal for brick-and-mortar businesses or businesses without posted pricing.
Service businesses such as auto-repair, plumbing, electrical, ect are increasingly adopting Dual Pricing by utilizing invoicing with two prices listed ACH + Credit Card. This is a simple and easy way to eliminate credit card processing fees while giving customers a choice of payment type.